One of the Top 5 trends that we listed was optimization for voice search. In today’s blog post, we will go more in depth into why starting to optimize your SEO strategy now is the right move for digital marketing.
We published a blog post earlier this month outlining what we believed were the Top 5 Digital Marketing Trends of 2019. Check it out, it’s a good one!
Did you know that more than 100 million Amazon Alexa’s have been sold? And that Alexa herself has told more than 100 million jokes?
Not kidding on either one of those stats.
Let’s think back to the days of the iPhone 4s when we all thought it was fun to tell bad jokes to the newfound Siri feature. Little did we know that this new concept of speech recognition would revolutionize the way we marketers do our jobs.
First, let’s define voice search for those of us who are not as well versed in the subject.
At its most core level, voice search is speech recognition that allows people to perform searches into their device. Any smart device that has the functionality has the capability of performing a voice search.
Remember, Google has now switched to a mobile search index. This bases rankings from the mobile version of a website rather than the desktop version.
Let’s say your company is ahead of the game. You have optimized your website but your competitor has not. When results appear for a voice search, your content has a far better chance of being the answer.
Now that we have established what exactly voice search is, let’s dive into how you can think about optimizing for it.
One of the easiest ways to do this is to have a conversation with another person about the product. Listen carefully to what is said and see how the two of you would search for the product.
While optimizing for location of the business is still important, you now have to go one step further. Consumers may just want to quickly know a phone number for a local business that could help solve a problem. In a panicked moment, they may not care which particular business it is.
It is vital for your piece of content to be optimized for more casual and conversational searches. Instead of “coffee shop North Loop Minneapolis” you may ask Alexa, “Hey Alexa, what is a good coffee shop to go to in the North Loop in Minneapolis?”.
If your business was a coffee shop in the North Loop in Minneapolis, you would want to be sure that your piece of content is optimized so that it provides precise answers to questions while also utilizing long-tail keywords. When your website is set up for mobile while also being fast and secure, you will be much more prepared for the future of searches.
Very few businesses currently have their SEO and content set up for a voice search user experience. If you start planning today, you will for sure have a brighter tomorrow in the world of digital marketing. Contact Pulse Digital Advertising today and request a free consultation to gain insight into your seo efforts.