Every business needs to have a strong sense of their Google keyword ranking. Whether you’re one month in or hitting the ten year mark soon, keeping an eye on your search results standings is vital to the success of your online presence.
When it comes down to it, to rank higher with keywords, you essentially need to ensure that Google “receives” the right signals to know to rank the page higher. Sounds easy, right? Except when you and 10,000 other pages are trying for the same Google Keyword Ranking.
The buzz word attributed with Google Keyword Ranking is “optimization”. To have keyword optimization is critical to where you land on the results page.
While it is important to ensure your page is optimized for Google Keyword Ranking, you want to be sure that your content does not have an excess of keyword optimization. By “keyword stuffing” you can have the opposite effect that you want on your page as it can make your rankings slide.
Now that we have a solid foundation, let’s take it back a step. Before you can grow your Google Keyword Ranking, you have to know where you start. By knowing your current position, you will be able to climb the charts.
It all starts with defining relevant keywords for your organization. In your head, create a keyword list that would be relevant to your business yet still serve as competitive keywords. Keyword research tools will help you out but it is easiest to start the old fashioned way: typing the phrase into the Google search bar.
Let’s take the list to life. Search the keywords and see what the results are. Did the choices you made serve to be popular keywords? You want to be sure the words you chose are competitive keywords yet still are viable for your Google Keyword Ranking goals.
It is also important to remember that keyword growth is a gradual process. You will not go from the fifth page to the first page overnight.
Strive for keywords that people are actually using. While it is easier, and not entirely useless, to rank high for a low searched term, you will not get as much traffic.
It is also important to analyze your competition. If you are a small start up and want to go up against a Fortune 500 company, you will have a hard time. However, if you recruit the services, it will be easy to see where your competitors stand in the Google Keyword Rankings and areas that great to set goals to get to that point.
On a previous blog, we wrote about how branded and non-branded keywords drive traffic in their own respective rights. Go check it out and learn even more about how to market your business!
Let’s not forget about long-tail keywords. It is true that they are not always as effective as 1-2 word keyword phrases. However, you can find success easier with long-tail keywords and they do still drive traffic. The most important part of long-tail keywords is that they help gain the trust from the Google Keyword Ranking system which will help you in your future keyword endeavors.
Another pro-tip: check out our recent blog on LSI Keywords. These tools are some of the best kept in the digital marketing industry yet beyond simplistic when thought about.
Curating a keyword planner is vital to ensure your competitive keywords will up your Google Keyword Ranking. It is more than worth the time and energy that it takes to have a content strategy in place and ready to use for your websites and campaigns.
Request a free consultation from Pulse Digital Marketing and obtain insights into how your insights are performing! We at Pulse Digital Advertising are here to help you with all your Keyword needs.