With our data driven marketing solutions, we are able to see the strengths and weaknesses of your search engine ranking. The way to start improving SEO Strategy starts with publishing relevant content to drive traffic. When you are able to generate content that is created specifically for your intended user, your SEO Strategy will strengthen and your web page traffic will increase. Publishing quality content isn’t simply about driving website traffic. By publishing more with target keyword phrases, your site’s authority and relevance will improve thus appearing higher in search traffic algorithms.  

Keyword Phrases – Simple yet Necessary

Let’s talk more about these keyword phrases. At Pulse Digital Advertising, this is our bread and butter. The best web pages are written with the user in mind, not the search engine. That being said, when curating these keywords, think about how your customers would be searching for your web page. Once you have your keyword phrases in mind, include them often throughout the page. If you’re writing a blog, include them one to two times in your first paragraph and then up to four times throughout the rest of the content. For these blogs, don’t forget to have bolded headlines that use these keywords naturally and without seemed force.

Metadata is Data – Properly Utilize this Piece of Content

It is crucial to your SEO to use proper meta keywords on the pages of your website. While it can be easy to forget about the metadata on your website because it is not immediately visible, meta keyword research is vital to your search engine results. However, metadata is just as, if not more, important than the keywords you use throughout the body of text on your pages. The metadata that any website uses connects search engines directly to each page. Let’s quickly go over the types of metadata to incorporate throughout your website to improve your search engine ranking.

  • Title Metadata
    • This is the most important metadata for a page on your site as it is responsible for the headlines displayed within search engines. This needs to be relevant to your content while also being search-friendly. If a company is offering a free service to bring in customers, the word “Free” should be used in the metadata title.
  • Description Metadata
    • Essentially, the meta description is a summary of a page on your site. Aim for around 150 characters that use a concise and appealing description of what is on the page. While search engines might not always use the Description Metadata, it is important to always include in within your pages. Again, if a company is offering a free service to bring in customers, “free” should be used three to four times within this meta description.
  • Keyword Metadata
    • The rule of thumb within keyword metadata is using six to eight phrases within a page on your site with each phrase containing one to four words. While they are not as beneficial as they were five years ago, it is still important to make sure they are used within your pages to help continue to climb the search results. Let’s continue with the free service a company could be offering. Use keyword phrases of “free consultation” or “free X service” within the meta description. Then, search traffic will improve and make the user experience better as they clearly know what it is that your company is offering.

Building Links to Improve SEO

Content, content, content. We all know it’s important. By this point in the article, we at Pulse Digital Advertising are hoping you are starting to understand how the SEO Strategy within your web page content is vital to the growth of your business. One of the simplest ways to improve the user experience while also improving search engine results is to have a link-worthy site with descriptive links.

Sure, you might include a “click here” link now and then within a page on your site, but what is that doing for the user experience, really? By writing out the name of the destination, you will improve your search engine ranking simply an attached URL. With these descriptive links, value will be added to the user experience as they will not have to go to the Google search console to read more on what you’re talking about as it will all be attached to the page on your site.

Improve SEO with Pulse Digital Advertising

Contact Pulse Digital Advertising for a free consultation on how your SEO can be improved by structured data results.